Content Marketing Company in Mumbai

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Since the whole world is ruled under digital technology. Content Marketing through online media is a very relevant way of promoting your brand, product or services. This can be done by blogging and sharing experiences on social media & YouTube and many more ways.

content marketing in mumbai

Interesting content attracts eyeballs and a number of new ways have evolved to make content appealing. Content can include graphics, videos, informative text, humorous and satirical posts, etc. Great content generates more traffic, gets more likes and shares and builds trust in visitors.

Need for Content Marketing

Content Marketing can be used  as a marketing technique to contact potential customers not necessarily with the intention of having them to buy something immediately. The main aspect of content marketing is to create a long term customer relationship. Content marketing is profitable for any type of business. Let us see how-

  • Boosts Brand Awareness – In small businesses creating and increasing brand awareness is done by content marketing. Consistency is the key to long term success. Publishing fresh content at regular frequency means creating many opportunities for a target market. Your brand becomes familiar to them and goodwill is created.
  • Ensure Cohesiveness– Most campaigns involve multi-channel distribution where content is spread out across a variety of media.
  • Patterns Analysis– Content Marketing requires perpetual tinkering and tweaking. Some techniques may work quickly while other may take some more time. By obtaining feedback and analyzing data, you get to know which are the most important things to focus on  and which part needs most of the attention.
  • Higher Visibility in Search Engines – Every new post you add to your blog is another page that Google’s going to index. More pages don’t always correlate with more search traffic, but having more quality pages indexed can grant you more opportunities to rank for search queries.
  • Customer Relationship – Greater brand reputation can help increase size and recognition of your audience, but great content can also increase followers as well as generate strong relationships with readers & customers. Using personal brands of individuals to write and share content could develop a more personal relationship with your company.
  • Increase ROI – Content Marketing only costs time. It’s incredibly cost-effective and even better, it offers compounding returns. Through time your return could be worth 100 times your investment. It is inexpensive, safe, available for anyone in any industry and beneficial in several different areas.

Why Vivitsa.in?

Based in Mumbai, Vivitsa is an online advertising and Content Marketing company which provides services to amateur as well as  well-known business houses.

We are a Mumbai based marketing agency that offers content marketing solutions by analyzing consumer behavior and customizing content design and strategy

Contact us for your content marketing requirements!

 

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Budget SEO Services Company Mumbai

SEO
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Search Engine Optimization (SEO) Services result in high rankings which are a major contributor in acquiring leads for the business. SEO is the strategic procedure of optimizing a website to acquire a high rank position for relevant search terms.

SEO Services consist of many matchless techniques that design and develop your website to advance its appearance and make it search engine welcoming. Our job is to be aware about algorithms that search engines utilize and in what way should information be portrayed on websites to make search engines pull those links when users search.

budget seo in mumbai

Why is SEO Important?

In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

  • Good SEO practices improve the user experience and usability of a website. Users trust search engines like Google and having a presence in the top positions for the keywords the user is searching, increases the website’s credibility.
  • SEO is good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Reddit or other social media channels. The people who are keen to read and knowledgeable more about certain topics, tend to share they prefer most with their friends, colleagues and other followers
  • SEO is important for the smooth running of a big website. Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit increases search engine traffic and their indirect benefit is having a common framework to use before publishing content on the site.
  • SEO is cost-effective as compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program. SEO provides fairly good ROI.
  • SEO gives you unmatched insight into your customers as SEO generates valuable traffic. Tools like Google analytics track this traffic. The data and metrics are valuable because they give your insight into your customers: how they search, how they browse, the language they use, the technology they use, and much more.

Role of Vivitsa as a Budget SEO Company

Vivitsa is a Budget SEO Company in Mumbai who can improve your rankings at an affordable price  and also without compromising on the attractiveness of the layout. We get you in the top ranking ensuring high traffic so the goals of your company could be achieved at a faster rate. We will ensure to keep your website up to date and thereby ensure your business is visible to the relevant customers.

A variety of SEO Services can be chosen with confidence. Our experience with SEO gives us the confidence to assist you to achieve your ultimate goals. Our team effort ensures that your website achieves the traffic needed by you in a budget which can be afforded by your company.

Contact us for Budget SEO and benefit from our expertise!

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5 Reasons Why Photoshop Is The Best Image Editing Software

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The process of learning is perpetual in Photoshop. You have literally hundreds of tips and tricks that can boost the productivity. This article discusses some useful, but lesser known things that you can do using Photoshop. It also talks about some incredible skills that are essential for every user.

why learn photoshop?

Five things you didn’t know possible using Photoshop

Well, you might know about popular features of Photoshop, but as you read this article further, I am going to reveal some incredible things that you didn’t know possible using the software. This flexible, feature-rich image manipulation software gets empowered further as Adobe releases a new version of Photoshop. New dimensions of design enhancement get added. New plugins and workflows get introduced.

Want to enhance the Photoshop experience by doing a few things you never imagined about? Here are five most amazing ones. These are equally exciting from novice users to experts.

  1. Want to get rid of perspective errors? It is possible with the feature available in the software. Go to the Edit option and choose Perspective Warp. Click on the image and activate the grid. Now you need to only align the grid to the right perspective. It makes a tilted perspective vertical. Deactivate the grid by clicking the Warp button on the Menu. Drag the pins and make the building straight. Once you are done, click on the checkmark. The changes are applied to the image. Isn’t it simple and user-friendly?
  2. When you enlarge a bitmap, it becomes blurred. Want to do it without compromising on the sharpness of the image? Photoshop does it for you. The quality loss is so negligible that you won’t even notice it. You need to go to the Image Size option in the Image menu. There is a Resample option in the bottom. It has further sub-options to control the quality of the image. You can increase the size without making the image blurred.
  3. When you have similar images where similar change has to be applied, it becomes quite boring to do it again and again. No need of doing repetitive, mundane work. You have the option of applying the change to multiple files. What you need to do is; load multiple files into a single document. Apply effects on the stack; it’s done! You have the flexibility of skipping a few images in the stack. Load the files first to the stack by clicking File-Script-Load files. This facility gives great flexibility and convenience.
  4. Conversion of format to a batch of images is possible using Image Processor option of Script sub-menu of File menu. When you are required to change format quickly, this tool is incredibly useful. It is possible to control compression and compatibility settings without hassles. You can save the image in any of the popular formats such as JPEG or TIFF.
  5. You can reverse the preference file settings to the default settings if it is causing trouble. Undoubtedly, preference file is a convenient way of applying settings, but it causes strange problems sometimes. You spend a lot of productive time to isolate the fundamental cause, but nothing happens. The situation is more troublesome when your system goes pathetically slow and crashes. There is a simple way of removing the settings of preference file. You need to go to the directory structure and delete the file. Now close the Photoshop session and restart. New preference file with default settings will be created automatically.

Click here to learn 35 new Photoshop Tutorials

A few incredible Photoshop skills you must learn

Everybody knows that Adobe Photoshop is the best software for image manipulation of professional levels. It is a multipurpose, versatile tool which is equally useful for website designers, layout designers, and product designers. Whether you are a novice user or intermediate, it is highly important to learn a few skills that are useful in the day-to-day application of Photoshop.

Layers

Layers make the work easy and manageable. You can decide the order images get displayed. Also, you can manage project easily by keeping parts of it separate. Layers menu allows you to group or merge layers. Also, you can duplicate layers using the menu. The layer is the best way of overlapping images without any problem. It offers superb control on the design and layout.

Brushes

It is the fundamental tool when you work on Photoshop platform. Therefore, it is highly important that you learn the basic and advanced skills of using it. When you master the use of brushes, it gives a good understanding of other tools such as clone stamp or eraser. Three things you must learn; how to use the right brush for the right purpose, how to decide about the hardness and size of the brush, how to change brush flow or opacity as per your requirement.

Transform Tools

When you want to resize or manipulate images, no tool can beat the Transform tool. Free Transform tool is the best choice because it gives choices to rotate, skew, scale, or distort images. There are multiple combinations possible by using Shift, Alt or Ctrl keys. You can use them for creating wonders using Photoshop.

Masking tool

Different types of masking are useful in performing different things. When you use brush or selection tools, masking allows you to isolate certain portion of it. You can make required changes later in the masked portion. Selective rendering of the image by making part of it invisible is the basic purpose of masking tool.

Clone Stamp

When you grab the fundamental skills of Photoshop, now it is the turn of using the Clone Stamp. Yes, it is indeed a great fun using clone stamp. It copies a certain portion of your image canvas for retouching purpose. You will find several adjustment choices just like the Brush tool. It takes some time to learn the use of it. However, once you are familiar with it; you can create wonders using clone stamp.

Selection Tools

Though there are several selection tools in Photoshop, two are most widely used. They are Lasso and Marquee tools. Lasso is very much useful for freehand drawing whereas the latter is useful in creating ellipses, single pixel rows and columns, or rectangles.

Click the image below to access our Photoshop Tutorial

Learn Photoshop

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SEO Company in Navi Mumbai

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SEO COMPANY IN NAVI MUMBAI

SEARCH ENGINE OPTIMIZATION: Climbing to the top 

For a single word search engines offer indefinitely large number of results and it isn’t surprising that the user traffic drops significantly from page 1 to page 2 of the search results. But one can focus this user traffic by using proper marketing methods- to talk specifically one of those methods today is through SEO. Search engine optimization stands to be one of the top aims and struggles of any business (online or offline) today. VIVITSA- digital marketing, a professional SEO company in Navi Mumbai, stands strong with you as an answer to all your online marketing and SEO related woes.

Respected techie Jeffrey Hammerbacher once stated “the brightest minds of today are thinking about how to make people click ads” and this very sentence gives an idea about the level digital marketing has reached today. With the increased amount of competition within businesses the smartest marketing is through ads. But with the search engines around, the new challenge is getting noticed amongst a plethora of similar ads. A professional SEO company helps your business overcome this challenge by providing you experienced experts who know the tricks of the trade while dealing with online marketing.

Why underestimating hiring a SEO company a mistake?

SEO isn’t merely a trend in Navi Mumbai today. With several companies and SEZs, Marketers are investing more and more to get the essential exposure they need on search sites.
There are a few things that only experts can help you with. Experienced SEO companies know certain tricks that help establish an identity of your business on the virtual screen.

As a premeiere SEO Company in Navi Mumbai, Vivitsa helps you in-
1. Avoiding duplication.
2. keeping intact the relevancy.
3. Ensuring quality content.
4. Originality.
5. Updated according to the market.
6. Capturing the user’s interest.

Although the tasks may seem simple enough they are highly difficult to comply with in the long run. Our SEO Company based in navi Mumbai centred in the business capital of the country promotes your business before the user traffic to help attract a wider clientele. It ensures fair competition amongst those within the same businesses and at the same time gives an edge to help create an identity for your brand. Combining good research, expertise, web tools, general & content based marketing, good hosting, apt visual representation and apt analysis of your data we promise to help evolve your business in this digital age.

Vivitsa is a professional SEO Company in Navi Mumbai that has the capacity to bring unique strategies especially customized according to the needs of your business.

The world of marketing simultaneously becomes easier and harder each day. The web gives us new opportunities to flash our businesses on wider platforms but at the same time increases potential competition at a steady and fast rate. Search engine optimization helps give your business a fair chance before it gets blanketed and the path to achieve that is only through an experienced SEO company in Navi Mumbai which gives you optimal consultation in the area.

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Content Marketing Company In Mumbai

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content marketing company in mumbai

MARKETING ON POINT

Gone are the days when people would flip through a magazine, surf through television or check out banners to know a product better and decide to buy them. Methods of marketing have changed tremendously through the years. With a world connected on a global scale by the internet it has become easier to seek out information about a product on the internet. Smart marketers understand that in these modern times traditional marketing isn’t the only answer left for them. The need to switch to modern forms of marketing is thus of importance for any business to stay connected with its consumers as well as create potential consumers in the market. In a competitive market like Mumbai, media companies like Vivitsa provide new options to business houses for them to stay in the competition and in check with the times. Content marketing is relatively new terminology in the world of business and though most have a fair idea of it they don’t really understand the concept all in all.

What is content marketing?

Content marketing is simply providing your consumers with information so as to attract and retain buyers. In simple terms it is a strategy to clarify and simplify a product in front of social media so as to clutch more clients. This information is continuous, relevant and valuable. It is provided through articles/ blog posts, social media post, graphics, videos, podcasts, E-newsletters. This in turn helps the buyer know the product or service better with it being focused in such a way so as to reach a well-defined audience.

Less is more

Even though social media is available and free for unlimited use, content marketing aims to do the exact opposite of that. Marketers know that long irrelevant ramblings do not catch the attention of the consumers for long. Content marketing looks forward to marketing the relevant content or portion and eliminating the rest while at the same time catching the interest of the relevant clientele. Since it is hard for business houses to understand and streamline the communication of their own product, content marketing agencies help by playing the role of the intermediates.

Based in Mumbai, Vivitsa is an online advertising and content marketing company which provides services to amateur business houses as well as a well-known business houses with online marketing strategies to increase their sales. Even though both types of business have different needs the goal is to know the customers well, understand their needs so as to provide services and products that are up to the mark, draw more customers and to communicate the content of their idea.

We offer advertising solutions by analyzing the consumer behavior and providing the content that will target a specific kind of consumer. Thus guaranteeing a bigger market for your product.  Content marketing services help reduce overall costs of businesses as a team of trained professional already handle your brands marketing for you. Besides Content Management being as extremely efficient it’s easier to now maintain control and a check over the content provided for the product.

Optimization, to the point

Marketing and efficient advertising are needed to move forward in the competition today. Content marketing agency in Mumbai, Vivitsa Infomedia provides services to assist your business to do so.

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