Digital Marketing Company Mumbai – Vivitsa
What is digital marketing?
The objective of a marketing strategy in a conventional market is to make your product distinctly visible to customers. The same is true when you showcase your business on the web. Digital Marketing brings together all forms of marketing that operate through electronic devices – online, on mobile, on-screen. Though the basic objective remains the same, the focus of digital marketing is to use the popularity of the internet to attract as many eyeballs as possible. A good digital marketing company offers smart digital marketing strategies to bring viewers from the target market to the website, convert them into customers, and most importantly, keep them forever engaged. Digital Marketing that produces results is a task that requires skill, creativity, precision & experience.
Vivitsa Infomedia is a leading Digital Marketing company in Panvel, Navi Mumbai which takes up the challenge of making the impossible possible. We mix and match strategies to derive the most effective composition that works for our customers. Our aim is to attract the maximum viewers by using in-depth online marketing methods.
We develop eye-catching websites, pick up the most suitable search engine optimization tactic, and use marketing gimmicks intelligently to increase the footfall. With a comprehensive digital marketing strategy that comprises of the use of analytic tools and optimization methods, we work relentlessly, implementing marketing tactics to give your website a distinct identity in the virtual world, increasing the rate of conversion and customer engagement.
Vivitsa – Digital Marketing Company employs strategies that work for you!
Here is a brief on our most important targeting weapons:
Email marketing continues to be one of the most reliable winning strategies. Creative and compelling email marketing improves customer relationship and makes an effective presence in front of existing and potential customers. When everybody knows about the gravity of email marketing, how can you lag behind? Vivitsa Infomedia – Digital Marketing Company Mumbai offers email marketing that is destined to convert readers to customers.
When you assign the task of email marketing to Vivitsa, you get the maximum benefit of a technique that is immensely effective, especially because it is followed by continuous PR and direct mailing. Vivitsa explores new relationships, adding to the customer base, and at the same time maintaining the existing customers by constant follow ups and finding out new and innovative ways to ensure product up selling. We know that there is immense potential in Email marketing if used properly. Our experts maintain a database of the most accurate addresses for sending informative marketing content using email communication. Owing to our accurate targeting, your probability of getting business is greatly enhanced. In short, we articulate a plan that is just right for you.
How does Vivitsa Digital Marketing achieve results?
- By making a comprehensive database of clients
- By segmenting the client base for a deeper penetration
- By offering impactful and engaging content
- By analyzing the effectiveness and continuously aligning strategy accordingly
Do you think that the job of an SEO Company is to make use of Search Engine Optimization as a technique to enhance the website rank and pull it on the first page of the search engines’ results only? Our SEO is much beyond that! Vivitsa Digital Marketing Company Mumbai looks at SEO as an opportunity to smartly tweak website placement for keyword phrases that matter so that those who are searching for the service you offer, find your website right in front of their eyes.
The search engine is a place where people look for websites that give them the information they want. All websites strive hard to appear higher up in search results so as to grab maximum eyeballs. At the same time, search engines keep changing their back-end processes to make the search fast, relevant and accurate. Vivitsa knows how to keep a golden balance between website visibility and compliance to search engine algorithms. We offer customized strategies based on customer profiling, type of business, and topography of the target audience to get your website visible to the audience that matters most.
There are millions of online users who access the Internet and search engines every day and Google continues to hold the #1 position as the most used website worldwide. Hence, to make use of the high traffic Google offers, SEO for Google is the single most important task and a pivotal tool for a company that wants to be visible to high value customers. A high rank on Google is a gold mine for acquiring customers. Potential customers will and do make use of Google, they exist on the web in huge numbers; you only need to make your business visible to them. Secondly, with an ever increasing number of competitors, you have to be constantly alert so that the website ranking and visibility is continuously retained. Vivitsa Digital Marketing Company Mumbai uses efficient, useful and ever-evolving SEO techniques and are long established players in the SEO industry serving customers in Mumbai, elsewhere in India and worldwide.
What does Vivitsa – Digital Marketing do for you in SEO?
- We optimize your website for the most-searched and competitive keyword phrases.
- We have your target audience in mind.
- We cross check the competition and align our SEO tactics to outdo them.
- We develop customized on-page and off-page search engine optimization strategies.
- We do submission of blogs, press releases, and well written keyword rich articles on relevant high value websites to make your business prominently visible.
- Our content marketing and social media marketing takes advantage of organic and viral reach to get your business sky rocketing.
- Use of valid all white-hat long lasting SEO techniques to enhance and maintain your web traffic.
If you are looking for the means of reaching the target audience instantly, online advertising is the most appropriate solution. Vivitsa offers effective and result oriented online advertising products. We track the performance of internet advertising with the help of advanced analytical tools, continuously fine tuning the strategy to ensure actual results match expectations.
Our online advertising methods ensure to bring down overall costs by making the advertising as efficient as possible. Below, we have listed some of the most popular online advertising strategies:
PPC (pay per click)
Advertisers bid for relevant keywords or phrases that have the potential of bringing leads. The amount of money paid to the search engine or other publishers on the web is on the basis of per website visit which is called PPC (Pay per Click). The websites that use PPC links show online advertisements when there is a query by the viewers using keywords that match the keyword list of the advertiser. These are called sponsored links, and they appear just near the organic results.
Pay per click or Cost Per Click is not only a versatile and effective marketing strategy, but it boosts the search engine visibility of your website almost instantly. Vivitsa plans and executes PPC campaigns with such precision, that you achieve fantastic results. You pay only when your customer clicks thus bringing a surge in web traffic in an efficient way. Our PPC campaigns are designed in such a way that we ensure you pay the least amount and reap the most benefits. We optimize online ads using the most accurate analytic tools, creating a highly relevant and efficient website traffic increase proposition. Vivitsa employs PPC campaigns ensure you receive website traffic from people who matter the most.
PPC costs are generally bid based where advertisers are supposed to bid for it. A bid is the maximum money they can spend on a click. The highest bid has the better chance of getting the top position for displaying the advertisement. The bidding is usually set in terms of a max. CPC which is the most you can be charged for a click, but you’ll often be charged less – sometimes much less. That final amount you’re charged for a click is called your actual CPC. If someone clicks your ad, that click won’t cost you more than the maximum CPC bid amount that you set and the sum of all click costs will be your total expenditure.
What do you achieve by our PPC campaigns?
- Creative and attention grabbing ad copies.
- In-time execution.
- Keyword optimization and landing page optimization for better quality score.
- Advanced analytic tools and reports for performance measurement.
- Total customer satisfaction and high profitability.
Social Media Marketing
Social media no more remains a ‘leisure time’ today. It is the new-age marketing tool that helps in making a dominant presence in the minds of consumers that too at a very nominal cost. With more and more people active on social media, we understand the enormous potential of this medium in acquiring relevant website traffic. We derive unique social media strategies exclusively for your business. Each Social Media Marketing strategy is customized to the requirement of our client.
Good social media strategies can make or break the image of a website and Vivitsa has the expertise to make effective use of a well-articulated strategy, hitting the right point at the right time for sure success. Vivitsa does not make indiscriminate attempts in social media, we work with a planned content strategy. We know how to extract the maximum juice from Facebook, Twitter, Google Plus, Pinterest and other popular social media.
What SMM strategies does Vivitsa Digital Marketing follow?
- Our experts work on client specific marketing objectives to shortlist the most suitable social media platforms.
- Based on the nature of the product and the desired audience, a suitable strategy is devised.
- Our focus is on developing a universally effective strategy.
- We create content that attracts and retains maximum eyeballs.
- We work out a user engagement strategy for maximum visibility.
- Regular tracking and follow up from our side maintains effectiveness.
- We continuously tweak strategies to bridge the gap between expectation and achievement.
Affiliate Marketing is one more weapon in our arsenal. It is a smart way of selling your products without maintaining a sales team. When people purchase your products displayed on other websites, you owe a commission to the affiliates. Affiliate marketing is is an economically feasible option as well because you pay affiliates only when the product is sold. No stone should remain unturned when you seek an effective online presence. Vivitsa Digital Marketing presents to you affiliate marketing solutions that work for you. Our state of the art digital marketing solutions have helped several affiliate marketers to turn their fortunes around!
Vivitsa has a two-fold strategy for affiliate marketing. Firstly, we understand your business needs so that we are clear about the scope of work. Secondly, we track relevant affiliates that have a potential of becoming the most advantageous partners for you. Our marketing programs take the responsibility of managing our clients and their affiliates. We want to make you free from the worries of marketing your products on the web so that you focus on the core business.
Salient features of Vivitsa – Digital Marketing Company’s affiliate management program
- Creation of affiliate pages based on your needs
- Finding appropriate affiliate directories and forums to submit affiliate program
- Developing infrastructure for recruiting and managing affiliates
- Resolving their queries/concerns
- Fraud detection and prevention
- Performance management
There has been a tremendous increase of mobile phones and other handheld devices for using the Internet. There is no doubt that the use will continue to increase further in the coming years. Since these devices offer more ease of use and convenience than computers or laptops, hand held devices are a very strong medium for generating customers. As innovative and comprehensive digital marketers, we have taken a headstart in Mobile Advertising and have strong expertise in mobile engagement and mobile app installation campaigns. Vivitsa Infomedia looks at your needs and develops comprehensive and effective mobile advertising programs to promote your businesses.
Types of mobile ads
|Where mobile ads can appear||Ad types|
|On mobile devices with full browsers,
such as smartphones or tablets
|Text ads,Image ads, App promotion ads, HTML 5 ads built with Google Web Designer|
|Within apps on smartphones or tablets||Text ads, Image ads, App promotion ads, Image app promotion ads, Video app promotion ads|
|Only on devices that can make calls||Call-only ads|
Read here for Mobile Ad sizes available.
Blogging, RSS & News Feeds
Blogging is a marketing technique of making use of the SEO impact and sharing of blog posts to get traffic to your website. When you decide to have blogs written for visibility, Vivitsa Digital Marketing Company Mumbai comes out with a detailed blogging plan that involves informative articles, press releases, use of social media and content marketing for achieving high visibility. We ensure that your website attracts organic traffic, and gains from social bookmarking as well. Vivitsa is the most preferred Digital Marketing Company in Mumbai for the best use of blogging, RSS and news feeds!
A good blog will be one that attracts natural, organic traffic through effective keyword research, as well as social traffic. It will be well designed, and it will have a consistent voice that makes it instantly recognizable.
Viral marketing by Vivitsa
Viral Marketing, also referred to as viral advertising is a buzzword today in the digital marketing world. It is an effective technique of sharing on social media networks for reaching the maximum audience. It is useful not only in creating awareness of the product or brand, but equally helpful in showcasing the product to the right audience. It can use various means like images, videos, games, ebooks, software, quizzes, text and multimedia messages and other engaging content. Success in viral content ensures heavy traffic for your website and and is a positive lottery result for you!
The ultimate goal of Team Vivitsa is to create effective and engaging content generating a successful viral marketing program through shared messages. We strategically target people who have the maximum potential of social networking so that there is a high probability of getting it spread as much as possible in the shortest time. We do not miss a single chance of spreading to the masses.
Why are we the numero uno Digital Marketing Company Mumbai?
Being an expert and experienced Digital Marketing Company in Mumbai, Vivitsa knows the ways of indexing your website with all favorite search engines with respect to the most commonly used keywords. We know how to bring phenomenal traffic to your website making it highly visible. We know that search engine algorithms make use of tags to acquire results for a query fired by users. Hence, we offer the best keyword selection, highly optimized Meta tags, and equally optimized content to make you website highly visible.
Assign digital marketing to Vivitsa Infomedia, the premiere Digital Marketing Company in Mumbai so that you reap the maximum benefit of top-notch digital advertising services. Our result-oriented team leaves no stone unturned using SEO, mobile marketing, PPC, content marketing, and affiliate marketing to ensure your business gains while also enabling the end customer to take every advantage of the services and products you offer!
Call Vivitsa Infomedia – Digital Marketing Company and we will deliver to you the satisfaction of being successful.